BIG QUICHE CREATIVE

COMMERCIAL RADIO COPY

Client: Superior Heating And Air

Title: "ICE RINK" :60 sec (radio)

Challenge: Client wanted something funny, that would catch a conservative radio audience off guard. Stressing both air conditioning & duct cleaning.

Date: 2/6/2005 (Final Draft)                           

JAN: 30s and sexy.
DAVE: 30s and ordinary.
ANNOUNCER: Hip with confidence.

JAN: Oh my... You weren't exaggerating.

DAVE: It's nice ain't it?

JAN: Wow... That might be the most impressive thing I've ever seen.

DAVE: Yeah.
JAN: I've dated a lot of men, but I've never dated a man with an ice rink in his living room before.

DAVE: Well, you can't say that any longer. So... You wanna skate over to the couch and watch a little big screen TV, or...?

JAN: How do you sleep here, with it being so cold?

DAVE: Oh I don't.

JAN: You don't? Then where do you sleep?

DAVE: Down the hall, in the sauna.

ANNOUNCER: Superior Heating and Air. Yeah, we're that good. We're so good, you could say, we're "superior." Superior Heating and Air, features American Standard Products. And now we also do indoor air quality and duct cleaning.

SFX: Duck Sound "Quack Quack."


ANNOUNCER: For more information call (***)*******

JAN: Um, Dave, why are there ducks looking at us through the window?

DAVE: Oh. I ah think they're waiting for the ice to melt.

ANNOUNCER: Superior Heating and Air Conditioning, now also doing indoor air quality and duct cleaning.

SFX: Duck Sound "Quack Quack."


Listen to a rough early draft audio sample (mp3) that we sent to the client

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